CHARITIES BENEFIT FROM HELPING HEARTS
Homeless people in Hinckley have benefited from a donation of £100 from the Heart of England Co-operative Society.
The award, to the Wykin Project, comes from a £2,470 pot of cash in the latest round of giveaways from the Society’s Helping Hearts Award scheme.
The scheme pledges every penny of tobacco profits to charities and worthy causes across the trading area of Coventry, Warwickshire, south Leicestershire and Northamptonshire.
The Society also gave £25 of vouchers to the Hinckley and Bosworth Charity appeal.
Helping Hearts was set up in 2000. Recently, the Heart of England Co-operative Society celebrated a landmark £500,000 in pledges to deserving causes throughout the trading area.
Jo Dyke, Community and Membership Adviser at the Heart of England Co-operative Society, said: “Once again our Helping Hearts Award scheme has received requests from a wide range of groups which is great as it means our tobacco profits are reaching thousands of people from all walks of life across our trading area and they are helping some of the most deserving causes.
“This is exactly why we set up Helping Hearts Award scheme. As the largest independent community retailer in this region we feel it is only right that residents within our trading area reap the benefits of our profits and that the money goes to help some of the most needy people across Coventry, Warwickshire, south Leicestershire and Northamptonshire.”
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