Through the Fairtrade movement customers are helping to sustain development in developing countries by providing better trading conditions and raising awareness of their plight. Producers are offered a guaranteed minimum price for their products and Fairtrade retailers such as ourselves offer customers stable prices and offer producers a long-term relationship.
Our involvement with the Fairtrade movement is one prime example of our ethical consideration towards our products that the consumer now recognises to be the core of our Society’s values.
We believe it is our duty to educate our customers on filling their trolleys with the right foods, ensuring they and their families lead long, happy, healthy lives. To this end we launched a campaign to urge shoppers to give more thought towards the food they were putting on their plates. As part of the ongoing campaign we urge people to look at incorporating healthier foods into their existing diets without bringing about radical change.
A survey commissioned by us revealed an average eight out of 10 people thought retailers should do more to promote healthy foods. Our healthier foods and ingredients are clearly labeled and marked in all our stores and our staff are always on hand to give advice to people who take up the challenge to eat more healthily.
Our Fairtrade Coffee - see how its #growingstories
Hear from our customers and members about what our quality Fairtrade products mean to them, and what Fairtrade means to the people who produce them and their communities. To learn more about how The Co-operative is growing Fairtrade stories, and to become part of the story yourself, please visit:www.growingstories.coop